Andrew had built a large following on social media but wanted to protect his business and his income off of the various platforms.

We focused on building a website that would ultimately lead people to join his email list.

Once people were on his list, they would be given exclusive access to any behind-the-scenes updates and early music releases. This gave him the ability to speak directly to his fans rather than him feeling like he was shouting his message to the masses on social media.

We use weekly emails to tell relatable stories, share encouragement, a lesson learned over the previous week, and a content round-up to make it easy for his fans to get his most recent music updates all in one place. The result of this is more peace for Andrew as well as his fans.

Social media is a loud place, and posts get lost in the scroll. Using email has built Andrew's connection with his fans and has increased his Spotify streams and iTunes sales.